Retail is Hard book will be available in Spring 2026
What Your Sales Data Isn’t Showing You
What a Second Look Actually Looks Like
There’s no implementation, no new tools, and no heavy lift for your team.
I review your existing sales and inventory data through a merchant lens to identify where demand showed up but didn’t convert, and why.
Most clients gain meaningful clarity quickly, often within the first few weeks.
What This Clarifies
- Where customers wanted to buy but couldn’t
- Which misses matter, and which don’t
- How much opportunity is realistically at stake
- What to act on now versus later
This isn’t about adding more data. It’s about seeing what’s already there.
Who This Is For
This work is a fit if you:
- Run a $25M+ retail business
- Sell physical products
- Have sales and inventory data
- Feel performance doesn’t tell the full story
Who This Isn’t For
It’s probably not a fit if you’re:
- Looking for growth hacks
- Expecting software or dashboards
- Under $25M in revenue
- Not ready to act on what becomes visible
Get a Second Look at Your Sales Data
This is a short, no-pressure conversation to determine whether missed demand is visible in your existing data.
No prep required. No systems to connect. No obligation.
What a Second Look Actually Looks Like
Most conversations last about 15 minutes.
Case Study: $436,000 Recovered from Just Two SKUs
One of our apparel clients discovered their best-selling categories were also their biggest revenue
A leading womenswear brand brought us in to assess why their margins were slipping despite steady traffic.
Within 3 weeks, our audit revealed:
- SKU #1 was constantly selling out in top sizes (lost revenue: $190,000).
- SKU #2 had consistent overstock in low-velocity sizes (lost revenue: $246,000).
We rebalanced their buy plan, adjusted size curves, and optimized markdown cadence.
Result: $436,000 in recovered sales within 45 days — and a 19% lift in category profitability.